Structured Content
Delta puts structured content in the hands of content editors, not developers. Because Content Governance, reuse, and control shouldn’t require a ticket.
The Plate Delta vision on Structured Content
At Plate, we believe that structured content is the future of content management. Not because it’s a technical trend, but because it’s the only way to regain control over increasingly chaotic digital ecosystems. With content exploding across websites, apps, and internal systems, managing it in freeform blobs (like traditional CMSs do) is no longer sustainable. Content needs to be reusable, findable, adaptable, and consistent across all channels. That’s only possible when it’s structured.
But here’s the problem: most structured content solutions are designed for developers. They live in the world of JSON schemas, GraphQL APIs, and developer-centric workflows. And that’s exactly where it goes wrong.
The Core Belief
Structured content doesn’t belong to developers. It belongs to content editors. That’s the founding principle of Plate Delta.
A CMS should not force marketers, editors, and content strategists to work through development teams just to change the structure of a blog, landing page, or product comparison. It shouldn’t take a sprint or a ticket to adjust a tag taxonomy, create a new reusable block, or adapt a content model to better fit a campaign. Content governance should be an editorial responsibility, not a technical bottleneck.
Plate Delta is the first headless CMS built around structured content that gives full editorial autonomy to the content team, while still offering developers the power and flexibility they expect from a modern content platform.
Why Structured Content?
Let’s make it simple: Structured content means your content is broken down into meaningful, reusable parts, titles, body text, CTAs, dates, tags, media, locations, you name it, each piece stored and managed independently.
Why does that matter?
- Reusability: A single content item (e.g., a teacher profile or a testimonial) can live on multiple pages, in different formats, across different sites, without duplication or version conflicts.
- Governance: Structured content allows you to define what “complete” or “correct” means. You can enforce validations, rules, tone-of-voice checks, or mandatory metadata, automatically.
- Findability: With proper tagging and metadata, content becomes discoverable not just for humans, but for internal search engines, AI models, and external bots like Google or Gemini.
- Scalability: Whether you manage 10 or 10,000 pages, structured content makes it possible to maintain consistency, update centrally, and avoid fragmentation.
In an AI-driven web, structure is not optional. It’s the foundation of everything, semantic SEO, personalized experiences, LLM-friendly content, and automation.